The preliminary vary of collectible minifigures primarily based on the characters from “The Lego Film” encompassed a various solid, from protagonists like Emmet Brickowski and Wyldstyle to supporting characters and antagonists equivalent to President Enterprise and Lord Enterprise. Every determine got here in a sealed ‘blind bag,’ including a component of shock and collectibility to the product line.
This sequence performed a big function in increasing the Lego Film franchise past the movie itself. It provided a tangible manner for followers to have interaction with the film’s characters and recreate scenes or invent new narratives. The blind bag format inspired buying and selling and neighborhood constructing amongst collectors, fueling the recognition of each the film and the minifigure line. The precise characters included, and their distinctive equipment, grew to become vital identifiers inside this neighborhood. The discharge marked a big level within the development of licensed Lego minifigure sequence.