The phrase, doubtless a phonetic misspelling of “sit on it, film,” seems to be web slang used dismissively to recommend {that a} movie challenge or concept is poorly conceived and ought to be deserted. It evokes the picture of shelving one thing indefinitely. An instance of its utilization is likely to be in response to a proposed movie adaptation of a poorly obtained e book, the place somebody would possibly remark on-line, “Simply shelve this challenge.” This sort of commentary typically arises in on-line movie communities and social media discussions surrounding upcoming or hypothetical motion pictures.
This expression displays the dynamic and infrequently essential nature of on-line movie discourse. It supplies a concise, albeit blunt, strategy to specific disapproval and skepticism in direction of a selected challenge. The prevalence of such slang highlights the numerous function on-line communities play in shaping public notion and producing buzz, optimistic or unfavourable, round movies. Whereas casual and typically harsh, these expressions contribute to a vibrant, ongoing dialog about cinema.