Authentic theatrical launch one-sheets from the 1939 movie adaptation of L. Frank Baum’s kids’s novel are iconic examples of Hollywood’s Golden Age promoting. These promotional items sometimes function key imagery from the movie, corresponding to Dorothy, the Tin Man, the Cowardly Lion, and the Scarecrow, usually set in opposition to the backdrop of the Emerald Metropolis or the Yellow Brick Street. Model A, Model B, and Model C variations exist, every with distinctive compositions and creative renderings, making them extremely sought-after collectibles.
These artifacts serve not solely as representations of a beloved traditional movie, but in addition as home windows into the visible language of movie promotion throughout the studio period. Their enduring reputation displays the movie’s lasting cultural affect and the artistry concerned in creating compelling promoting supplies. Authentic examples are helpful items of cinema historical past and supply insights into the advertising and marketing methods employed to draw audiences within the late Thirties. Their vibrant colours and evocative imagery contributed considerably to the movie’s preliminary success and proceed to resonate with collectors and movie lovers as we speak.
